Concepedia

Joongha Ahn

JA

10

Publications

494

Citations

10

H-Index

2012

Active since

Affiliations

Seoul National University(Current)

Samsung (South Korea)

Korea Economic Research Institute

Korea Environment Institute

Joongha Ahn is an author at Seoul National University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessEngineeringConsumer ResearchEconomicsTechnologyAdvertisingCommunicationDecision Theory

Publications per year

2012–2020

10

Publications

10

Well-to-wheel analysis of greenhouse gas emissions for electric vehicles based on electricity generation mix: A global perspective

JongRoul Woo, Hyunhong Choi, Joongha Ahn · Transportation Research Part D Transport and Environment · 2017 · 269 citations

Electrical Engineering, Clean Transportation, Engineering +8

Optimal allocation of energy sources for sustainable development in South Korea: Focus on the electric power generation industry

Joongha Ahn, JongRoul Woo, Jongsu Lee · Energy Policy · 2014 · 44 citations

Electrical Engineering, Engineering, Energy Management +9

Asymmetric preference and loss aversion for electric vehicles: The reference-dependent choice model capturing different preference directions

Junghun Kim, Hyunchan Seung, Jongsu Lee et al. · Energy Economics · 2020 · 43 citations

Marketing, Economics, Different Preference Directions +15

Media channels and consumer purchasing decisions

JongRoul Woo, Joongha Ahn, Jongsu Lee et al. · Industrial Management & Data Systems · 2015 · 30 citations

Entertainment Marketing, Cultural Consumption, Digital Marketing +23

Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction

Junghun Kim, Jongsu Lee, Joongha Ahn · Computers in Human Behavior · 2016 · 27 citations

Engineering, Consumer Research, Reference-dependent Preferences +16

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