THE RELATIONSHIP BETWEEN INNOVATIVENESS AND EXPORT IN CROATIAN COMPANIES

Abstract

The purpose of this paper is to examine the relationship between innovativeness
\nand export in Croatian companies. The study involved 303 Croatian export companies
\nfrom the manufacturing industry and the information and communication technology
\nsector. The survey was conducted using the survey method over the last three months of
\n2016. For this purpose, Spearman rank correlation, the Kruskal-Wallis ANOVA test and
\ncanonical analysis were used. The results show that there is a positive relationship
\nbetween innovativeness and export in Croatian companies. The results offer theoretical
\nand managerial implications. This research has practical implications for Croatian
\ncompanies to increase their efficiency and innovativeness. Value is reflected in the
\nrelationship between innovativeness and export and there is an important research gap
\nin the literature on international trade, entrepreneurship and management. In the context
\nof this research, it is likely that innovativeness influences a company's export activities,
\nwhich can be positively reflected in creating and maintaining their competitive advantage
\non the international market.