The Role of the Brand on Choice Overload

Generalized expectancies for internal versus external control of reinforcement.

Julian B. Rotter · The Psychological Monographs · 1966 · 21.9K citations

Public Health, Behavioral Sciences, Psychology +7

Intrinsic Motivation and Self-Determination in Human Behavior

Karen A. Miller, Edward L. Deci, Richard M. Ryan · Contemporary Sociology A Journal of Reviews · 1988 · 15.4K citations

Social Sciences, Behavioral Sciences, Psychology +13

Risk, Ambiguity, and the Savage Axioms

Daniel Ellsberg · The Quarterly Journal of Economics · 1961 · 7.9K citations

Business, Mathematics, Philosophy +12

Illusion and well-being: A social psychological perspective on mental health.

Shelley E. Taylor, Jonathon D. Brown · Psychological Bulletin · 1988 · 7.7K citations

Social Sciences, Psychology, Social Psychology +9

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.8K citations

Social Sciences, Behavioral Sciences, Economics +11