DETERMINANTS OF MOBILE PAYMENT USAGE AND THE MODERATING EFFECT OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK

Abstract

This study investigates the factors that influence the intention to use mobile payment services (MPS) and the extent to which these relationships are moderated by gender. A web-based survey was conducted using South Korean consumers (n=528). The results showed that performance expectancy and social influence had a positive effect on intention to use MPS, whereas privacy risk had a negative effect on intention to use MPS. Gender was found to moderate two paths in the model, such that a high level of facilitating conditions increased intention to use MPS for males but not for females, whereas privacy risk decreased intention to use MPS for females but not for males. Theoretical and managerial implications for researchers and marketing practitioners are then discussed. To cite this document: Jin-Myong Lee, Bohan Lee, and Jong-Youn Rha, " DETERMINANTS OF MOBILE PAYMENT USAGE AND THE MODERATING EFFECT OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK ", International Journal of Electronic Commerce Studies, Vol.10, No.1, pp.43-64, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1644