Measuring Adolescent Influence Tactics With Parents in Family Vacation Decisions: A Comparable Scale Across 19 Societies

Abstract

Exhibiting evidence of the applicability of scales developed in one society to other societies is a critical issue in establishing the general models of consumer behavior. This study investigates the measurement model of adolescent influence tactics with their parents in family vacation decision making in 19 societies. By conducting a series of exploratory and confirmatory factor analyses, adolescent influence behavior emerges in a refined and validated model of four subscales indicating its construct equivalence across societies. Procrustes rotation assessing the similarity of each society’s factor structure reveals a substantial degree of metric equivalence. Moreover, the original measures of influence tactics were relatively free from cross-cultural response bias, achieving the necessary degree of scalar equivalence. Our findings not only furnish future empirical research with cross-societal evidence of the generalized model of measuring adolescent influence behaviors but also highlight the participative role that adolescents play in family vacation decisions.