Evaluating state tourism websites using Search Engine Optimization tools

Evaluating the use of the Web for tourism marketing: a case study from New Zealand

Bill Doolin, Lois Burgess, Joan Cooper · Tourism Management · 2002 · 425 citations

Management, Marketing, Tourism Management +16

The Dynamics of Search Engine Marketing for Tourist Destinations

Bing Pan, Zheng Xiang, Rob Law et al. · Journal of Travel Research · 2010 · 140 citations

Management, Marketing, Tourism Management +14

East versus West: A comparison of online destination marketing in China and the USA

Ruomei Feng, Alastair M. Morrison, Joseph A. Ismail · Journal Of Vacation Marketing · 2004 · 118 citations

Management, Marketing, Marketing Management +10

Use of Social Media by National Tourism Organizations: A Preliminary Analysis

Mridula Dwivedi, Anil Kumar Yadav, Umashankar Venkatesh · Information Technology & Tourism · 2011 · 66 citations

Management, Communication, Tourism Management +10

Quantifying potential tourist behavior in choice of destination using Google Trends

Sidhartha S. Padhi, Rupesh Kumar Pati · Tourism Management Perspectives · 2017 · 66 citations

Management, Geography, Tourism Management +14