How Does Financial Literacy Impact Attitude Toward Student Loan Providers?

R. Zachary Finney, Treena Gillespie Finney

Services Marketing Quarterly · 2018 · 16 citations · 26 references

Concepts

Abstract

We examined whether financial literacy changes college students' assessments of their student-loan providers. As predictors in our backward regression, we included (a) financial literacy, (b) perceived importance of loan, (c) satisfaction with college, (d) financial optimism, (e) experience using credit cards, and (f) perceived importance of decisions about credit cards. We also included two-way interactions between financial literacy and the other variables. Our regression explained about 24% of the variance in the dependent variable. Our results indicated that financial literacy was a significant predictor of attitude toward the student loan provider—but only in the interaction terms.

References

26