Industrial Marketing Management · 2018 · 30 citations · 82 references
BusinessMarketingMarketing ManagementBrand ManagementRelationship MarketingSocial ControlFranchise ManagementFormal Control MechanismsFranchise Network ControlFranchisor-franchisee Relationships
82
A Theory of Social Comparison Processes
Léon Festinger · Human Relations · 1954 · 20.3K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Building Theories from Case Study Research
Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 16.2K citations
Building theories from case study research
Kathleen M. Eisenhardt · STUDI ORGANIZZATIVI · 2009 · 11.4K citations