Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in - Concepedia

Concepedia

Publication | Open Access

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

DOI Full Paper Access

55

Citations

71

References

2018

Year

Xinping Shi, Zhibin Lin, Jonathan Liu, Yan Keung Hui

Information & Management

Behavioral SciencesMobile MarketingConsumer LoyaltyBehavioral Decision MakingDigital MarketingManagementConsumer ResearchSmartphone BrandsConsumer BehaviorUser PerceptionMarketingBuying BehaviorConsumer AttitudeCustomer LoyaltyDeliberate Inertia

References

	Year	Citations

Page 1

Page 1