Should Children be seen but not Heard?

Analysis of Categorical Data by Linear Models

James E. Grizzle, C F Starmer, Gary G. Koch · Biometrics · 1969 · 1.5K citations

Public Health, Biostatistics, Categorical Data Analysis +16

Perception of Marital Roles in Decision Processes

Harry L. Davis, Benny P. Rigaux · Journal of Consumer Research · 1974 · 475 citations

Social Sciences, Decision Sciences, Economics +17

Dimensions of Marital Roles in Consumer Decision Making

Harry L. Davis · Journal of Marketing Research · 1970 · 213 citations

Social Sciences, Marketing, Social Psychology +17

Measurement of Husband-Wife Influence in Consumer Purchase Decisions

Harry L. Davis · Journal of Marketing Research · 1971 · 152 citations

Business, Business Economics, Economics +12

Family Buying Decisions: A Cross-Cultural Perspective

Donald J. Hempel · Journal of Marketing Research · 1974 · 104 citations

Social Sciences, Gender Studies, Sociology +15