Management International Review · 1998 · 50 citations · 0 references
BusinessMarketingMarketing ManagementInternational MarketingInternational StrategyMarketing StrategyExport MarketingInternational Competitive StrategyInternational CompetitivenessInternational Corporate StrategyInternational Marketing StrategyInternationalization StrategyExport Channel PerformanceExport Market IntelligenceExport Market Performance EvaluationExport Market PositioningExport Marketing CapabilityExport Performance AnalysisExport Performance DeterminantsInternational Marketing Performance