Publication | Open Access

Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes

Consumer ResearchConsumer PerceptionsCommunicationOnline Customer BehaviorBuying BehaviorVirtual RealityManagementImmersive TechnologyConsumer BehaviorUser PerceptionDesignUser ExperienceOnline Consumer BehaviorMarketingVirtual WorldVirtual WorldsInteractive MarketingBusinessHuman-computer InteractionConsumer Attitude