Irene Tijssen

Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products

Irene Tijssen, Elizabeth H. Zandstra, Cees de Graaf et al. · Food Quality and Preference · 2017 · 145 citations

Agriculture, Food Science, Marketing +17

Temporal dominance of emotions: Measuring dynamics of food-related emotions during consumption

Gerry Jager, Pascal Schlich, Irene Tijssen et al. · Food Quality and Preference · 2014 · 133 citations

Nursing, Behavioral Sciences, Psychology +10

Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes

Rachelle de Vries, Gerry Jager, Irene Tijssen et al. · Food Quality and Preference · 2018 · 61 citations

Business, Marketing, Marketing Management +12

Taste matters most: Effects of package design on the dynamics of implicit and explicit product evaluations over repeated in-home consumption

Irene Tijssen, Elizabeth H. Zandstra, Annick den Boer et al. · Food Quality and Preference · 2018 · 34 citations

Social Sciences, Economics, Marketing +17

Colouring perception: Package colour cues affect neural responses to sweet dairy drinks in reward and inhibition related regions

Irene Tijssen, Paul A.M. Smeets, Robert P.G. Goedegebure et al. · Appetite · 2019 · 11 citations · Full text

Medicine, Neuroscience, Psychology +10