Journal of Business Ethics · 2017 · 227 citations · 58 references
Social SciencesMarketingSocial PsychologyConsumer BehaviorConsumption StudiesSocial InfluenceConsumer InvolvementConsumer TheoryConsumption PracticesEveryday ConsumptionShared ValuesTheory Of Planned BehaviorBehavioral Consumer TheoryConsumption ValuesValue-belief-norm Theory
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations