BusinessMarketingMarketing ManagementMarketing StrategyService OperationsServices MarketingBusiness Service MarketingCustomer SatisfactionCustomer Service ManagementService Marketing StrategyService QualityService StrategyCustomer Satisfaction ImpactsPerceived Service QualityPerceived Service Quality MeasurementService Quality IndicatorsService Quality ManagementService Quality ModelsService Quality PerceptionTop Management Commitment
Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.