Market orientation for sustainable performance and the inverted-U moderation of firm size: Evidence from the Greek shipping industry

Measuring the efficiency of decision making units

A. Charnes, W. W. Cooper, Edwardo L. Rhodes · European Journal of Operational Research · 1978 · 28.3K citations · Full text

The Measurement of Productive Efficiency

Mariah Farrell · Journal of the Royal Statistical Society Series A (General) · 1957 · 15.9K citations

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Margaret A. Peteraf · Strategic Management Journal · 1993 · 10.5K citations

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Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

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Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

Market Orientation, Organizational Characteristic, Consumer Research +16