Publication | Open Access
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
37
Citations
48
References
2017
Year
MarketingCultureBrand EquityBrand Schema IncongruityInternational MarketingManagementConsumer ResearchBrand DevelopmentForeign Brand CommunicationBrand AwarenessCommunicationAdvertisingBrand Management
| Year | Citations | |
|---|---|---|
Page 1
Page 1