Teaching and the Case Method

John E. Miller, Chris Christensen, Abby J. Hansen · Teaching Sociology · 1989

Teacher EducationTeachingEducational Case+5

Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course

Stephen P. Ramocki · Journal of Marketing Education · 1987

Marketing AnalyticsProfound EffectStudent Learning+15

The Project Approach to Teaching the Capstone Marketing Course

Robert W. Haas, Thomas R. Wotruba · Journal of Marketing Education · 1990

Client OrganizationManagement EducationManagement+8

Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

John W. Henke, William B. Locander, John T. Mentzer et al. · Journal of Marketing Education · 1988

AdvertisingMarketing CourseNew Marketing Instructors+14

Choice Criteria Model for Selecting Live-case Marketing Research Class Projects

Gary McCain, Douglas J. Lincoln · Journal of Marketing Education · 1982

Design DecisionEmpirical Case StudyValue Score+19