The Project Approach to Teaching the Capstone Marketing Course
Journal of Marketing Education · 1990 · 47 citations · 6 references
Client OrganizationManagement EducationManagementEducationDetailed ExampleMarketing ManagementProject-based LearningMarketingLeadershipProject ApproachMarketing Strategy
The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a client organization is provided.
6
Client-Sponsored Projects: Bridging the Gap between Theory and Practice
Gilberto de los Santos, Thomas D. Jensen · Journal of Marketing Education · 1985
Project-based OrganizationDigital MarketingProject Management+16
72 citations
Client-Sponsored Projects in a Marketing Research Course
Marie Adele Humphreys · Journal of Marketing Education · 1981
66 citations
Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course
Stephen P. Ramocki · Journal of Marketing Education · 1987
49 citations
Class Projects as a Form of Instruction
M.Edward Goretsky · Journal of Marketing Education · 1984
46 citations
Using Corporate Sponsored Marketing Management Projects
William G. Browne · Journal of Marketing Education · 1979
19 citations