Client-Sponsored Projects: Bridging the Gap between Theory and Practice
Journal of Marketing Education · 1985 · 72 citations · 9 references
Project-based OrganizationDigital MarketingProject ManagementManagementClient-sponsored ProjectsDesignResearch-practice PartnershipMarketing TheoryMarketingParticipatory DesignPotential BenefitsBusinessMarketing CoursesKnowledge ManagementProject-based LearningSocial InnovationMarketing ManagementMarketing InsightsMarketing Strategy
Client-sponsored projects are suggested as a vehicle for helping students in marketing courses integrate theoretical and applied perspectives. Client-sponsored projects are described and suggestions for the implementation and management of client-sponsored projects are offered. Potential benefits as well as problems associated with these projects are elucidated.
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Client-Sponsored Projects in a Marketing Research Course
Marie Adele Humphreys · Journal of Marketing Education · 1981
66 citations
Journal of Marketing Education
Stephen H. Achtenhagen · Journal of Marketing Education · 1979
56 citations
Using Corporate Sponsored Marketing Management Projects
William G. Browne · Journal of Marketing Education · 1979
19 citations
The Marketing Professor--Practitioner Gap: a Possible Solution
William H. Peters · Journal of Marketing Education · 1980
Marketing ProfessorMarketing LiteratureHistory Of Marketing+10
17 citations
The Use of Videotaped Cases in the Teaching of Marketing
Charles S. Madden · Journal of Marketing Education · 1983
16 citations