Concepedia

Gilberto de los Santos

GD

9

Publications

259

Citations

9

H-Index

1985

Active since

Affiliations

California State University System(Current)

Gilberto de los Santos is an author at California State University System specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementArtsCultureTourismEconomicsAdvertisingConsumer ResearchArabic

Publications per year

1985–2008

9

Publications

9

Client-Sponsored Projects: Bridging the Gap between Theory and Practice

Gilberto de los Santos, Thomas D. Jensen · Journal of Marketing Education · 1985 · 72 citations

Project-based Organization, Digital Marketing, Project Management +16

Winter Texans: Two Segments Of The Senior Travel Market

Vern Vincent, Gilberto de los Santos · Journal of Travel Research · 1990 · 43 citations

Winter Texans, Economics, Market Segmentation Theory +12

The Determinants of Expenditures by Mexican Visitors to the Border Cities of Texas

Nader Asgary, Gilberto de los Santos, Vern Vincent et al. · Tourism Economics · 1997 · 30 citations

Human Migration, International Tourism, Mexican Visitors +16

Salesperson?s accent as a globalization issue

Oscar W. DeShields, Gilberto de los Santos · Thunderbird International Business Review · 2000 · 29 citations

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience

Soon‐Kwan Hong, Yong‐Jian Wang, Gilberto de los Santos · Journal of Promotion Management · 2008 · 22 citations

Brand Strategy, Consumer Research, Brand Salience +16

Rows per page

1–5 of 9