Journal of Virtual Worlds Research · 1970 · 15 citations · 0 references
Social SciencesCultural StudiesMarketingConsumer BehaviorConsumption StudiesDigital MarketingConsumer CultureConsumer SocietyConsumer TheoryConsumption PracticesEveryday ConsumptionVirtual WorldsConsumer Behavior AnalysisConsumer Meaning-makingConsumer ResearchConsumption ExperienceExperiential ConsumptionSecond Life CultureVirtual ConsumptionWine Consumer Behavior
This is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question: 
 
 "Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"