Concepedia

The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Jyh‐Jian Sheu, Ko‐Tsung Chu, Sheng-Ming Wang

Telematics and Informatics · 2016 · 19 citations · 14 references

Concepts

BusinessMarketingPsychologyConsumer BehaviorConsumer InvolvementConsumer NeedsConsumer TheoryReference GroupsComparative Reference GroupsConsumer Behavior AnalysisInformational Reference GroupsInterpersonal Influence In BuyingMembership Reference GroupsReference Group Effects On Consumption BehaviorReference Group Effects On Purchase IntentionShopping Experience