Computers & Industrial Engineering · 2016 · 19 citations · 24 references
EconomicsPricing PolicyPrice FormationProduct DistributionInventory TheoryBusinessLogisticsSupply ChainSupply Chain ManagementConditional ReturnPurchasingMarketingPreventive Transshipment
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Rethinking distribution. Adaptive channels.
James A. Narus, James C. Anderson · Harvard business review · 1996 · 216 citations