Congruence Between Brand Personality and Self-Image, and the Mediating Roles of Satisfaction and Consumer-Brand Relationship on Brand Loyalty - Concepedia

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Congruence Between Brand Personality and Self-Image, and the Mediating Roles of Satisfaction and Consumer-Brand Relationship on Brand Loyalty

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References

2005

Year

Seong-Yeon Park, Eun Mi Lee

ACR Asia-Pacific Advances

Customer SatisfactionBrand EquityPersonal BrandingMediating RolesConsumer-brand RelationshipManagementConsumer ResearchBrand LoyaltyConsumer BehaviorBrand AwarenessMarketingConsumer AttitudePsychologyCustomer Loyalty

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