Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement - Concepedia

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Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement

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References

1990

Year

Randall L. Rose, Paul W. Miniard, Sunil Bhatla

ACR North American Advances

MarketingBrand PerceptionProcessing InvolvementBrand AttitudesManagementBusinessConsumer ResearchConsumer BehaviorBrand CognitionsBrand AwarenessBrand EquityConsumer Attitude

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