Publication | Closed Access
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results
134
Citations
20
References
1986
Year
Behavioral Decision MakingOnline ExperimentSocial PsychologyInformation SeekingConsumer ResearchBehavioral AspectSocial InfluenceCommunicationPsychologySocial SciencesAttitude TheorySurvey (Human Research)ManagementBehavioral RequestsDecision TheoryCombined EffectBehavioral SciencesCompliance ManagementInformation BehaviorStrategyApplied Social PsychologyInformation ManagementMarketingMultiple Request StrategiesEffective StrategiesWeb Survey MethodBehavioral InsightDecision SciencePersuasionSurvey Methodology
Foot in the door and door in the face have been cited frequently as effective strategies for gaining compliance with behavioral requests. However, research efforts to confirm these two phenomena have produced mixed results. After deriving predictions about how the favorability of available information influences compliance, the authors report a synthesis of research results for both paradigms. Combined effect sizes across research results for several moderating variables are compiled. Implications for theoretical, empirical, and practical application of the syntheses are discussed.
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