The Influence of Positive and Negative Wording and Issue Involvement on Responses to Likert Scales in Marketing Research

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

Questions and answers in attitude surveys: Experiments on question form, wording, and context

Computers Environment and Urban Systems · 1990 · 1.7K citations

Social Sciences, Psychology, Social Psychology +12

Attention and weight in person perception: The impact of negative and extreme behavior.

Susan T. Fiske · Journal of Personality and Social Psychology · 1980 · 1.5K citations

Social Sciences, Psychology, Social Psychology +11

Audience Involvement in Advertising: Four Levels

Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations

Business, Marketing, Psychology +17