A Thematic Analysis of Mothers’ Motivations for Blogging

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

Social Sciences, Sociology, Ethnography +9

Social Implications of the Internet

Paul DiMaggio, Eszter Hargittai, W. Russell Neuman et al. · Annual Review of Sociology · 2001 · 2K citations

Social Sciences, Communication, Sociology +12

Social capital, self-esteem, and use of online social network sites: A longitudinal analysis

Charles Steinfield, Nicole B. Ellison, Cliff Lampe · Journal of Applied Developmental Psychology · 2008 · 1.9K citations

Social Sciences, Communication, Social Psychology +16

Why people use social media: a uses and gratifications approach

Anita Whiting, David L. Williams · Qualitative Market Research An International Journal · 2013 · 1.8K citations

Social Sciences, Communication, Consumer Behavior +16

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14