Management Review Quarterly · 2016 · 122 citations · 82 references
Location-based AdvertisingMobile MarketingAdvertisingDigital MarketingInteractive MarketingTargeted AdvertisingManagementMobile AdvertisingMobile ComputingCommunicationLocalizationMarketingLocation-based Service
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There is more to context than location
Albrecht Schmidt, Michael Beigl, Hans Gellersen · Computers & Graphics · 1999 · 1.1K citations