Concepedia

Consumer's Attitude and Retailers' Images in Creating Store Choice. A Study of Two Different Sides of the Same Story

Robert F. Gilmore, William Margulis, Richard A. Rauch

International Journal of Value-Based Management · 2001 · 19 citations · 4 references

DOI

References

4

Marketing Management

University of Maribor digital library (University of Maribor) · 2009 · 5.1K citations · Full text

Why we buy: the science of shopping

Paco Underhill · Cornell Hotel and Restaurant Administration Quarterly · 2001 · 659 citations

, , +16

Retailing management

University of Maribor digital library (University of Maribor) · 2007 · 277 citations · Full text

Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images

A. Coskun Samli, John Kelly, H. Keith Hunt · Journal of Business Research · 1998 · 61 citations

, , +9