Publication | Closed Access
Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior
131
Citations
39
References
2015
Year
Customer SatisfactionInteractive MarketingMultichannel Service ProvidersManagementBusinessMultichannel MarketingMultichannel ManagementConsumer ResearchConsumer BehaviorService CompetitionMarketingService StrategyCustomer Loyalty
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