George C. Shen

Service innovation and new product performance: The influence of market-linking capabilities and market turbulence

Kaui-Hwang Chen, Chun‐Hsien Wang, Shi‐Zheng Huang et al. · International Journal of Production Economics · 2015 · 219 citations

Marketing, New Product Performance, Service Innovation +12

The effect of inbound open innovation on firm performance: Evidence from high-tech industry

Chun‐Hsien Wang, Ching‐Hsing Chang, George C. Shen · Technological Forecasting and Social Change · 2015 · 175 citations

Innovation Management, Firm Performance, Innovation Economics +12

Effective marketing communication via social networking site: The moderating role of the social tie

George C. Shen, Jyh‐Shen Chiou, Chih-Hui Hsiao et al. · Journal of Business Research · 2015 · 132 citations

Customer Satisfaction, Social Media, Social Tie +11

Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior

Szu-Yu Chou, George C. Shen, Hung-Chang Chiu et al. · Journal of Business Research · 2015 · 131 citations

Customer Satisfaction, Interactive Marketing, Multichannel Service Providers +10

Users' adoption of mobile applications: Product type and message framing's moderating effect

George C. Shen · Journal of Business Research · 2015 · 83 citations

Mobile Marketing, Advertising, Product Type +13