George C. Shen - Concepedia

Author

George C. Shen

National Chiayi University

Also Known As

George C. Shen, George Chung-Chi Shen

Publications

939

Citations

H-Index

Concepts

All Affiliations

National Chiayi University National Chengchi University

About

George C. Shen is an author at National Chiayi University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	849
2	Business	5	5	636
3	Arts	2	2	162
4	Education	1	1	175
5	Behavioral Sciences	1	1	45

George C. Shen

Publications

926

Citations

H-Index

Page 1

	Year	Citations
Service innovation and new product performance: The influence of market-linking capabilities and market turbulence Kaui-Hwang Chen, Chun‐Hsien Wang, Shi‐Zheng Huang, International Journal of Production Economics MarketingNew Product PerformanceService InnovationManagementBusiness	2015	219
The effect of inbound open innovation on firm performance: Evidence from high-tech industry Chun‐Hsien Wang, Ching‐Hsing Chang, George C. Shen Technological Forecasting and Social Change Innovation ManagementFirm PerformanceInnovation EconomicsHigh-tech IndustryManagement	2015	175
Effective marketing communication via social networking site: The moderating role of the social tie George C. Shen, Jyh‐Shen Chiou, Chih-Hui Hsiao, Journal of Business Research Customer SatisfactionSocial MediaSocial TieMedia MarketingInteractive Marketing	2015	132
Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior Szu-Yu Chou, George C. Shen, Hung-Chang Chiu, Journal of Business Research Customer SatisfactionInteractive MarketingMultichannel Service ProvidersManagementBusiness	2015	131
Users' adoption of mobile applications: Product type and message framing's moderating effect George C. Shen Journal of Business Research Mobile MarketingAdvertisingProduct TypeModerating EffectMessage Framing	2015	83
How does brand misconduct affect the brand–customer relationship? Chih-Hui Hsiao, George C. Shen, Pei‐Ju Chao Journal of Business Research MarketingBrand MisconductManagementBusinessConsumer Research	2014	64
The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping Wen‐Hsien Huang, George C. Shen, Che-Ling Liang Journal of Retailing and Consumer Services EconomicsOnline Customer BehaviorConsumer ChoiceBehavioral Decision MakingExperimental Economics	2019	47
Consumer choice of multichannel shopping Jyh‐Shen Chiou, Szu-Yu Chou, George C. Shen Internet Research Consumer UncertaintyDigital MarketingE-commerceConsumer ResearchMultichannel Marketing	2017	45
How Quality of Life Affects Intention to Use Social Networking Sites: Moderating Role of Self-Disclosure George C. Shen Journal of electronic commerce research Quality Of LifeDigital MarketingOnline CommunicationOnline CommunitiesSocial Technologies	2015	30

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