Concepedia

Chih-Hui Hsiao

CH

4

Publications

226

Citations

4

H-Index

2010

Active since

Affiliations

National Chiayi University(Current)

Chih-Hui Hsiao is an author at National Chiayi University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingMedia MarketingSocial InfluenceConsumer BehaviorConsumer ResearchCustomer SatisfactionArtsStrategy

Publications per year

2010–2022

4

Publications

4

Effective marketing communication via social networking site: The moderating role of the social tie

George C. Shen, Jyh‐Shen Chiou, Chih-Hui Hsiao et al. · Journal of Business Research · 2015 · 132 citations

Customer Satisfaction, Social Media, Social Tie +11

How does brand misconduct affect the brand–customer relationship?

Chih-Hui Hsiao, George C. Shen, Pei‐Ju Chao · Journal of Business Research · 2014 · 64 citations

Marketing, Brand Misconduct, Management +9

Three-stage-DEA model selections and managerial decision

Longfei Chen, Chih-Hui Hsiao, Chin-Fa Tsai · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 16 citations · Full text

Organizational Characteristic, Organizational Economics, Three-stage Dea Model +18

Smiling for tips? Will restaurant servers’ actions affect customers’ emotional contagion and tipping behavior?

Chih-Hui Hsiao, Chia-Hsuan Chien, Shih‐Shuo Yeh et al. · Tourism Review · 2022 · 14 citations

Customer Satisfaction, Social Psychology, Consumer Research +23

Rows per page

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