On supplier encroachment with retailer’s fairness concerns

A Theory of Fairness, Competition, and Cooperation

Ernst Fehr, Klaus M. Schmidt · The Quarterly Journal of Economics · 1999 · 11.1K citations · Full text

Social Sciences, Economics, Behavioral Economics +16

An experimental analysis of ultimatum bargaining

Werner Güth, Rolf Schmittberger, Bernd Schwarze · Journal of Economic Behavior & Organization · 1982 · 4.9K citations

Social Sciences, Economics, Social Psychology +14

The Use of Pledges to Build and Sustain Commitment in Distribution Channels

Erin Anderson, Barton A. Weitz · Journal of Marketing Research · 1992 · 3K citations

Management, Social Psychology, Channel Management +8

Fairness and the Assumptions of Economics

Daniel Kahneman, Jack L. Knetsch, Richard H. Thaler · The Journal of Business · 1986 · 2.5K citations

Social Sciences, Business Economics, Economics +6

Incorporating Fairness into Game Theory and Economics

Matthew Rabin · RePEc: Research Papers in Economics · 1992 · 1.9K citations · Full text

Social Sciences, Behavioral Sciences, Economics +12