An Evaluation of Fast-Food Preferences According to Gender

Abstract

Abstract: This research has been conducted to determine the fast-food preferences of females and males who come to eat at the fast-food restaurants in the Kizilay region and in the large shopping malls of the province of Ankara. The research involved a total of 400 people (200 males and 200 females) who were 18 or years old or above. A questionnaire has been used to obtain the research data. According to the data obtained from the research results, the average age of the males was 28.18±0.63 years and that of the females was 26.65±0.54 years. It has been determined that the males and the females involved in the research prefer fast-food because they like it, it is delicious, prices are reasonable or they are ready and fast. The female participants usually go to hamburger restaurants (1.19±1.31), while the male participants prefer to go to kebab and ‘köfte ’ restaurants (1.61±1.19). For both genders, among the western style fast-food, the most preferred types of fast-food are hamburgers