Distance Learning Trends and Benchmarks: Lessons from an Online MBA Program

Abstract

AbstractFor a variety of reasons, distance learning (DL) is an attractive option in higher education. Drawing upon six years of experience with a customized M.B.A. program, we identify trends, factors for success, and potential advantages and disadvantages associated with distance learning. We develop a three-step process for implementing and evaluating a customized DL program, with an emphasis on teaching Marketing courses. Then, we make some predictions regarding distance learning in higher education and suggest appeals to be used when marketing such a program.