Reducing alcohol-impaired driving crashes through the use of social marketing

Social Marketing: Its Definition and Domain

Alan R. Andreasen · Journal of Public Policy & Marketing · 1994 · 850 citations

Business, Marketing, Marketing Management +3

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

Michael Rothschild · Journal of Marketing · 1999 · 600 citations

Public Health, Health Behavior, Public Management +10

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

Michael Rothschild · Journal of Marketing · 1999 · 274 citations

Public Health, Health Behavior, Public Management +10

The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?

Richard Tay · Accident Analysis & Prevention · 2005 · 174 citations

Public Health, Health Promotion, Injury Prevention +14

Alcohol-impaired driving among U.S. adults, 1993–2002

Kyran Quinlan, Robert D. Brewer, Paul Z. Siegel et al. · American Journal of Preventive Medicine · 2005 · 126 citations

Public Health, Criminology, Injury Prevention +11