Publication | Closed Access
Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors
273
Citations
0
References
1999
Year
Critical Public HealthSocial MarketingSocial Determinants Of HealthPublic Health LawHealth CommunicationPublic HealthHealth EducationPublic Health InterventionConsumer HealthPublic PolicyHealth AwarenessHealth InterventionHealth PromotionMotivationPublic Service MotivationMarketingPublic Health CommunicationBehavioral EconomicsFree ChoiceSocial Issue BehaviorsHealth BehaviorConceptual FrameworkArtsSocial Responsibility
The author presents a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities. Targets that are prone, resistant, or unable to respond to the manager's goal behave on the basis of their motivation, opportunity, and ability and on a manager's use of the strategies and tactics inherent in education, marketing, and law.