Richard Tay

A Multinomial Logit Model of Pedestrian–Vehicle Crash Severity

Richard Tay, Jaisung Choi, Lina Kattan et al. · International Journal of Sustainable Transportation · 2011 · 262 citations · Full text

Public Health, Injury Prevention, Risk Assessment +14

A latent segmentation based generalized ordered logit model to examine factors influencing driver injury severity

Shamsunnahar Yasmin, Naveen Eluru, Chandra R. Bhat et al. · Analytic Methods in Accident Research · 2013 · 244 citations · Full text

Public Health, Biostatistics, Injury Prevention +14

Effect of street pattern on the severity of crashes involving vulnerable road users

Shakil Mohammad Rifaat, Richard Tay, Alexandre de Barros · Accident Analysis & Prevention · 2010 · 191 citations

Public Health, Criminology, Injury Prevention +14

The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?

Richard Tay · Accident Analysis & Prevention · 2005 · 174 citations

Public Health, Health Promotion, Injury Prevention +14

Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age

Ioni Lewis, Barry C. Watson, Richard Tay · Transportation Research Part F Traffic Psychology and Behaviour · 2006 · 173 citations

Social Sciences, Communication, Marketing +14