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Sports sponsorship to rally the home team
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2007
Year
Brand StrategySports SponsorshipSports ConsumptionManagementBrand BuildingBrand ManagementFoster PrideCommunity EngagementBrand-enhancing SponsorshipBrand DevelopmentSport BusinessSports-related CommunicationsAmbush MarketingMarketingAdvertisingSports MarketingOrganizational CommunicationBusinessSponsorshipSport EconomicsArtsMarketing Strategy
Companies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.