Sports consumption is a research concept within sport management and marketing disciplines that investigates the processes by which individuals engage with sports. This engagement includes attending events, viewing broadcasts, participating in activities, and purchasing sport-related products and services. The field analyzes consumer motivations, decision-making pathways, preferences, and patterns, often considering demographic, attitudinal, and lifestyle factors. It examines these behaviors across diverse forms of sport, including amateur, professional, and media-based consumption. Understanding sports consumption is significant for informing strategic marketing, optimizing fan engagement, and analyzing the economic and social impact of sport.