Journal of Retailing and Consumer Services · 2003 · 33 citations · 1 references
BusinessInformation SystemsManagement Information SystemsCustomer Relationship ManagementE-commerce RetailingE-commerce SystemsBusiness Model DesignBusiness Model DevelopmentBusiness-to-consumer E-commerceCustomer Service ManagementE-commerce Business ModelsProcess ModelingElectronic RetailingProduct-service System Business ModelsRetail Service Operations
1
A Strategic Framework for Customer Relationship Management
Adrian Payne, Pennie Frow · Journal of Marketing · 2005 · 2K citations