A Case Study in Curriculum Evaluation Using Strategic and Tactical Assessments

Abstract

Abstract Curriculum assessment strategies were developed for a specific business degree program. Distinction was made as to the appropriate use of tactical operational information (course evaluations from current students), medium-range strategy information (exit interviews from graduating seniors), and long-range strategy information (alumni surveys). This continuous improvement-monitoring system permitted the groups surveyed to provide information needed for different types of strategies and objectives. Continuing assessment efforts should focus on developing questionnaires with similar questions and scales, so that the responses from different groups can be compared where appropriate.