Cornell Hotel and Restaurant Administration Quarterly · 1989 · 121 citations · 3 references
ManagementHospitality ManagementMarketingHotel ManagementPricing StrategyRevenue ManagementAccommodation ManagementHotel MarketingHotel Operations ManagementHotel SalesYield ManagementHotel OperationsRoom Revenue ManagementYield Management Pricing
Yield management can dramatically increase revenues for a hotel operator. But it's not a substitute for poor marketing or poor sales. Here is how yield management can work for you
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