Publication | Closed Access
Determining the effectiveness of consumer boycotts: A stock price analysis of their impact on corporate targets
158
Citations
8
References
1986
Year
EconomicsStock Price AnalysisMarket AnalysisManagementConsumer ResearchEconomic AnalysisBusinessCorporate TargetsConsumer BehaviorMarket BehaviorMarketingConsumer BoycottsConsumer Choice
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