BusinessEnglishMarketingAdvertisingMedia StudiesAdvertising AudiencesAdvertising LawAdvertising ManagementAdvertising PersuasionAdvertising StrategyAdvertising IndustryAdvertising LanguageAdvertising LiteracyLanguage Strategy In Advertising
The Language of Advertising.By Torben Vestergaard and Kim Schroder.
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Barbara J. Coe, Courtland L. Bovée, William F. Arens et al. · Journal of Marketing · 1984 · 441 citations
The language of television advertising
Eirlys E. Davies · Lingua · 1986 · 130 citations