Using Judgments to Understand Decoy Effects in Choice

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Law, Comparative Law, Comparative Jurisprudence +2

Elimination by aspects: A theory of choice.

Amos Tversky · Psychological Review · 1972 · 3.4K citations

Natural Sciences, Behavioral Sciences, Mathematics +3

Contingent weighting in judgment and choice.

Amos Tversky, Shmuel Sattath, Paul Slovic · Psychological Review · 1988 · 1.6K citations

Business, Decision Sciences, Decision Analysis +5

Accountability: The neglected social context of judgment and choice.

Philip E. Tetlock · Research in Organizational Behavior · 1985 · 620 citations

Social Sciences, Social Psychology, Sociology +12

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

Joel Huber, Christopher P. Puto · Journal of Consumer Research · 1983 · 453 citations

Social Sciences, Economics, Marketing +10