A Forced-Choice Procedure is a psychophysical method in which an observer is required to select one from two or more predefined stimulus intervals or alternatives, thereby ensuring a response even in the absence of perceived differences, and minimizing decision bias by design.
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Forced-choice Method
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The Effect of Forced Choice on Choice
Ravi Dhar, Itamar Simonson · Journal of Marketing Research · 2003 · 638 citations
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University of Chicago
Chicago, United States
17 h-index
50 publications
2.8K citations
University College London
London, United Kingdom
16 h-index
31 publications
1.4K citations
University of Cambridge
Cambridge, United Kingdom
16 h-index
29 publications
2.1K citations
Google (United States)
Mountain View, United States
15 h-index
39 publications
2.3K citations
Harvard University
Cambridge, United States
15 h-index
39 publications
2.7K citations
University of California San Diego
San Diego, United States
14 h-index
25 publications
1.3K citations
Yale University
New Haven, United States
13 h-index
28 publications
2.1K citations
University of Minnesota
Minneapolis, United States
13 h-index
27 publications
1.4K citations
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- The Journal of the Acoustical Society of America
JASA · 114 publications · 6.7K citations
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- Journal of Experimental Psychology Human Perception & Performance
30 publications · 2.8K citations
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- Journal of Experimental Psychology Learning Memory and Cognition
24 publications · 1.6K citations
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- PLoS ONE
30 publications · 1.7K citations
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- Chemical Senses
24 publications · 1.4K citations
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