Journal of the Academy of Marketing Science · 2007 · 191 citations · 57 references
ManagementInformation TechnologyMarketingInnovationNew Product DevelopmentProduct ManagementConsumer SatisfactionCustomer SatisfactionCustomer Satisfaction ManagementProduct DevelopmentProduct InnovationProduct-market FitHuman - Product RelationshipsInnovation IntelligenceProduct Innovation ManagementSatisfactionSystematic Literature Review
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